Cassie’s Foundation logo
One of my coworker friends, Rebecca, asked me if I’d be willing to help her design a graphic for a shirt. Rebecca and her husband Justen formed a support group and named it in honor of their daughter, calling it Cassie’s Foundation. They were having the shirts printed for the group to wear during the March of Dimes walk.
I was happy to be able to donate my services to help them. Rebecca drew me her idea on a piece of yellow legal paper and I ran from there. In addition to the name, she wanted a balloon and the phrase “our babies.” Rebecca explained to me that often balloons are released by families as a way to memorialize their babies, symbolically sending their love to the heavens.
I started my design by searching for a typeface that I thought would work. It needed to be childlike, but not too silly or girlish. I found Vanilla, designed by Cutie Explosion. I liked that it was bubbly, like balloons, while still being legible. Rebecca choose purple to help her group’s logo be aligned to the visuals for March of Dimes. I think it turned out nicely and Rebecca and Justen were very gracious clients. I was honored to be a part of their healing, even in a very small way.