Designing logos is one of my favorite things to do. It’s the type of project I can really sink my teeth into. I can put on my headphones and listen to my 12-hour long playlist and just sit there for hours at a time exploring…in an ideal world.
In the real world we have clients. Last year, at the company where I work, we took on a client who wanted to redo their logo. After many rounds of explorations with three designers working on options, they realized it was smarter for their business not to change their logo. That’s how it is sometimes. But that doesn’t mean the work you did on it wasn’t good work. So after sitting in a long-forgotten computer folder, I thought I’d dust off a few and put them out there for the world to see.
The client has a close tie to North Carolina (it’s even a part of their name) and requested a flag be involved. I’ll admit the prospect of incorporating a flag into a logo was sort of scary for me. A flag is a symbol unto itself and carries a lot of meaning. North Carolina’s flag has a lot of detail, unlike the flag of Texas or Japan, so stylizing it was a challenge. I also worked up a hand-drawn calligraphic treatment for the words North Carolina, in an attempt to give it a little historical feel.
There are many more ideas that I worked on, but here are just a few elements.