A couple of months ago my friend, Andrea, approached me about designing a poster for the organization for which she is currently President of the Board, Trips for Kids – Triangle (TFKT). This is the local branch of a national non-profit. Trips for Kids works with at-risk youth to improve their education and rewards those who have made improvements with monthly bike rides. The local branch is funded, in part, by the non-profit bike shop, Grassroots Bikes, located in Durham, NC. The shop is run entirely by volunteers, and the kids even help out there.
To grab the attention of the youth of Durham, TFKT had already used some graffiti elements in existing items, and has graffiti murals inside Grassroots Bikes. Inspired by this approach, I used some of the colors from those murals and incorporated graffiti arrows, ink splatters and textures in with bicycles and gears, as well as a photograph from TFKT’s collection.
It turned out to be a bold, fun poster for a great cause.